Strategy messaging ads apparel identity illustration merchandise packaging print signage web

Lawrence Lynch Corp.

Momentum at the Crossroads.

Lawrence Lynch Corp. shifts its brand into high gear with a new logo and fresh, dynamic identity.


  • Messaging
  • Identity
  • Logo
  • Web
  • Print
  • Signage
  • Apparel

The identity is visually grounded by a bold yet timeless typeface that puts a modern spin on the family name, and the company’s heritage. 

To capture a forward-thinking company serving the needs of the community, the logomark evokes a modern crossroads — paths intertwined, the forward momentum of people in transit, heading safely to work and home again. 

An innovative company that is constantly on the move, staying ahead of the curve. 

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