Strategy messaging ads apparel identity illustration merchandise packaging print signage web

Chatham Wine & Provisions

Modern vintage

These food-savvy entrepreneurs wanted a standout look for their Main Street wine shop. We created an identity that’s modern, but still makes it clear this is a place where vintage matters. Very est. 2014.


  • Identity
  • Web
  • Advertising
  • Packaging
  • Merchandising
  • Signage

Design and words influenced one another as we built a style for logo and signage. Wine is the focus, so it’s front and center, bold and black. Kraft paper adds warmth and a bit of burnished age—which pairs perfectly with the found furnishings that make the shop a place to linger and sip.

Printed merchandising and packaging – signs, bottle tags, shopping bags, and clever “4 to pour” carriers—create a unified product experience that lets the wine and provisions do the talking. 

Food photography: Ashley Bilodeau Photography

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