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Cross Street Landing

Modern luxury at a historic crossroads

Branding a new residential community in the heart of an old New England town called for a thoughtful balance of timeless heritage and modern sophistication.

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  • Messaging
  • Identity
  • Print
  • Advertising

At the historic heart of an old New England seaside town, a team of local architects and developers turned a forlorn property into a collection of luxury residences. When they hired us to name and brand the new homes, we knew they needed to tell a story about the past and future converging. At the intersection of Cross and Main Streets in Chatham, to be exact. Sometimes the best names are the most obvious, and Cross Street Landing seemed like the perfect name for a desirable address.

The logo is grounded in a simple crisscross sketch. The C-shaped flourishes form a crest that conveys exclusivity. The warm grey is a fresh, sophisticated neutral and a Cape Cod classic. Which might be a perfect description these upscale newcomers to the old neighborhood.

Photo credit: Tyra Pacheco

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