Strategy messaging ads apparel identity illustration merchandise packaging print signage web

Harvard Yenching

East meets west in Harvard Yard

As an independent foundation under the Harvard umbrella, the Institute needed an identity that would honor its relationship to the university yet celebrate is mission to nurture Asian studies.

services

  • Identity
  • Print
  • Packaging
  • Merchandising
  • Apparel

To capture the Institute's east-meets-west heritage, we evolved a color palette that places the Harvard crimson alongside purples, emeralds, and golds gleaned from images of art from East and Southeast Asia.

Each year, the Institute’s print materials incorporate student experiences and photos. Students love t-shirts, so we developed branded apparel, merchandise, and boxes for gifts to visiting scholars.

Table No. 1

Making waves on Nantucket

Cross Street Landing

Modern luxury at a historic crossroads

Lawrence Lynch Corp.

Momentum at the Crossroads.

Design No. 5

Setting the stage for success

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