Strategy messaging ads apparel identity illustration merchandise packaging print signage web

Lawrence Lynch Corp.

Momentum at the Crossroads.

Lawrence Lynch Corp. shifts its brand into high gear with a new logo and fresh, dynamic identity.


  • Messaging
  • Identity
  • Logo
  • Web
  • Print
  • Signage
  • Apparel

The identity is visually grounded by a bold yet timeless typeface that puts a modern spin on the family name, and the company’s heritage. 

To capture a forward-thinking company serving the needs of the community, the logomark evokes a modern crossroads — paths intertwined, the forward momentum of people in transit, heading safely to work and home again. 

An innovative company that is constantly on the move, staying ahead of the curve. 

Hutker Architects

A brand with good bones

Chatham Wine & Provisions

Modern vintage

Cross Street Landing

Modern luxury at a historic crossroads

Design No. 5

Setting the stage for success