Strategy messaging ads apparel identity illustration merchandise packaging print signage web

Salt Block Food Truck

Locavores on wheels

With an eye-grabbing identity and a wraparound truck design, a popular local restaurant puts rubber to the road.  

services

  • Identity
  • Print
  • Illustration

The owners of the Cape Sea Grille, a successful white-tablecloth seafood restaurant in Harwich Port, approached us with a fun idea: create a brand identity for their new food truck. We hit the road running. 

The name Salt Block (and the tagline, “food worth its weight”) refers to a time when salt was so valuable it served as currency. The name also played off the square-shouldered shape of the truck, and we took it one step further by creating a block-shaped logo. Custom-drawn illustrations balance the angular edges with rounder, organic forms that capture the farm fresh foods featured on the menu. To really pop, we chose a cool palette of Cape Cod navy with eye-catching highlights of chartreuse and turquoise. 

If you’re driving through Harwich Port, look for the Salt Block and grab a taco for us. 

Merida

Rolling out a red-carpet customer experience

Cross Street Landing

Modern luxury at a historic crossroads

Cisco Brewers & Nantucket Vineyard

Wicked good cider

Cape Cod Regional STEM Network

A content platform for bridging ideas

COPYRIGHT 2017 VERVAINE DESIGN STUDIO, INC.