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Vers

A new-world patisserie goes Dutch

Vers means “fresh” in Dutch. A fitting name for a European-inspired patisserie where every bite is made from scratch and as fresh and flavorful as its brand identity. 

services

  • Identity
  • Logo
  • Print
  • Packaging
  • Merchandising
  • Signage

When Jonathan Haffmans approached us to create an identity system for their new restaurant concept, we started with a pop of orange to reflect its Dutch heritage. We also evolved a floor tile illustration that brings to mind the cutwork of patisserie—a subtle, repeated pattern that is both classic and contemporary.   

The brand elements unify everything from restaurant signage to menus to packaging. And to take the experience home, we designed elegant gift boxes to wrap their handmade macarons and bonbons in style. 

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