Brand Development
Brand Strategy
Logo
Website Design
Website Development
Print Collateral
Customer Experience
Illustration
A distinctive country retreat
Briar Barn Inn is a quaint country retreat in Rowley, Massachusetts, providing rustic comfort through its landscaped garden and cozy guest rooms.
Photo: Ann Marie Swift Photography
A country-inspired retreat with an equally charming brand presence.
When it came to building the brand from ’briar’ that surrounds the Inn, as well as property’s picturesque backdrop, we combined a romantic, but rich color palette with iconography influenced by the English country-side. Between the English roses and dodging hares imagery sprinkled throughout the property, you’ll feel as if you were fully transported to your vacation getaway.
“The brand suits us so well. We love how even before we had finished the space everyone at Vervaine understood who we were and where we were going.”
SARAH BOUCHER, DIRECTOR OF SALES AND MARKETING
Farm-fresh dining with a twist
After creating the Briar Barn Inn brand, we were excited to work the same magic on their new restaurant, Grove. This was an opportunity to position the restaurant as a complementary, but separate entity from the inn. Grove was given a softer color palette, cooler than its more romantic sister, the Inn. Illustrations of flora and wildlife, an homage to the property’s ‘briar’ namesake, are the focus of all brand elements. This woodland theme is featured in such details as the check-presenters, custom menu boards, matchbooks and postcards.
