ARCHITECTURE, DESIGN, & HOME
Hutker Architects
Brand Development
Logo
Print Collateral
Stationery
Advertising
Merchandise
A brand with good bones.
For more than 30 years, Hutker Architects has been designing one-of-a-kind homes that tell enduring stories. The owners of the company turned to us to help tell theirs.
Photo: Brian Vanden Brink
Authentic. Enduring. Meaningful.
When Hutker Architects turned to us to help rethink the company’s brand, we decided the new visual identity should convey foundational strength and balance, like the bones of a house. For the logomark, we created handmade serifs and crossbars that bring a sense of craftsmanship to a modern font. The “rooms” between each letterform are dynamic and spacious.
The colors speak to the company’s brand personality: a graphite hue, like the pencil strokes of an inspirational drawing, anchors the vibrant orange that captures the innovation and excitement that Hutker brings to every project. We think it’s a blueprint for success.
“Leaning in to our unique narrative and history, Vervaine developed a set of marks and collateral that conveys our core values: rooted in craft, distilled in style, and built to last.”
MARK A. HUTKER, FAIA, PRINCIPAL
Advancing the art of dwelling.
Launched by Hutker in 2024, the Ontic Initiative is on a mission to create a new standard for custom homes to be both passive in their demands on their environment and community and active in their influence on the well-being of their inhabitants.
