A sublime residence nestled in a colorful seaside town.
Designing a full brand identity is a challenge the Vervaine team is no stranger to. Yet to do so for a luxury seaside property that looks as it was ripped from the pages of Architectural Digest, we had to get ourselves into the Cape Cod mindset.
Nestled in the nautically traditional world of the Cape, Provincetown is a beacon of progressivity as seen through its art scene and LGBTQ community. We mirrored this dichotomy in the opposing colors and type treatment of the 350 logo. Deep blue and classical type, meld with a bright orange to shake off any confusion that this is any other beachtown property.
Once our bold branding was paired with playful graphics and stunning photography, 350 Bradford’s website and marketing brochures fully encapsulated the ultimate vacation home.