Branding VC as an Exclusive Experience.
Alumni Ventures Group, a venture capital firm targeting collegiate alumni/e’s, engaged us to create a series of high end investor onboarding materials. Our design team came up with beautiful design applications for both attracting potential investors, as well as ushering them into the venture capital world.
We designed two iterations for the direct mail with the same goal: an exclusive invitation into the world of venture capital. Both pieces featured gold-foiled illustrations personalized to the recipient’s alma mater, as well as ‘tickets’ to join the funds. The more grandiose of the iterations came as a black svelte box, reminiscent of a high-end gift.
For new investors, we designed a custom onboarding portfolio with pockets for sample deals, company information, and important investor resources. Not only did this packet serve as a brand piece, but also provided a home for future outreach materials.
Vervaine really appreciated the complexity of our project and the sensitivity of highly variable pieces. The team is great to work with, taking the time to understand our customers and value us as partners.Stephanie King, Director of Investor Engagement