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Chatham Granola Company

Rise and shine

Some startups set out to change the world. This crunchy granola company just wants to change your morning mood, starting with cheery packaging that says “rise and shine.”


  • Identity
  • Packaging
  • Illustration

Chatham Granola Company is the cranberry-laced dream of a Connecticut baker who moved to Cape Cod and fell hard for the region’s native fruit. When they were ready to roll out their line of all-natural products, they turned to Vervaine to create a go-to-market brand identity and package design that beamed happiness. 

On a grocer’s shelf dominated by somber earth-tones, this is a brand that stands out with a smile, with hues of tart cranberry, sunny yellow and seaside blues. Each granola is named for a favorite Chatham place—which our illustrator had fun capturing. Ditto for “Lola”, the canine mascot for their salted caramel granola bark.

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