Strategy messaging ads apparel identity illustration merchandise packaging print signage web

Fishermen's Alliance

Small boats. Big ideas.

This non-profit champions small-boat fishermen and sustainable fishing practices. To grow awareness for their mission, they wanted a fresh identity and a story that would hook audiences beyond their local community.  


  • Messaging
  • Identity
  • Web
  • Print
  • Merchandising
  • Signage
  • Apparel

We love these guys. For 25 years, the Cape Cod Commercial Fishermen’s Alliance (formerly the Cape Cod Hook Fishermen’s Association) has provided advocacy, education, and a funding mechanism to help sustain the tradition of small-boat fishing and protect local seafood sources.  

Vervaine designed a state-of-the-art website that serves as a source for information and a community resource. Both the website and printed collateral use photos of local fishermen to tell an emotive visual narrative about the organization—and the people and communities it benefits. We also created print and online marketing tools for fundraising events and community partnerships, as well as some pretty cool merchandise.

Melissa Sanderson, COO, Cape Cod Commercial Fishermen's Alliance

“Vervaine reinvigorated our identity to reflect our company and culture, and continues to steward our brand across all our communications – from ideas to execution.”


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