Stepping through the doors of Gräem is like discovering a gourmet boutique on a cobblestone street in Paris, Brussels, or Zurich — not Concord, Massachusetts.
Inspired by the fine European nut roasters and chocolatiers, Gräem combines old-world sophistication with fresh, inventive flavors. When founder and owner Nikki Crugnale expressed her travel-inspired vision to Vervaine, we knew the identity and packaging should have a crisp, modern Scandanavian look and feel, with a roasty color palette that conjures up cocoa and spice. Sourcing a highly curated selection of nuts, dried fruits, and chocolate from around the globe is serious work. Unwrapping a gift box from Gräem—with its stylized squirrel mascot, affectionately named “Emerson”—will make you smile for days
Gräem was chosen as one of 20 award-winning designs in 2019 from more than 1,200 total submissions. The prestigious HOW Logo Design Competition has been recognizing great logo design since 2008.
Vervaine truly executed my vision and made it a reality. Our elegant design has given our company a refined professional image. Our strong brand has customers asking if we are a European company. Hearing this from my customers is the true icing on the cake, or in this case a “Squirrel with a Nut.Nikki Crugnale, Founder + Owner