A delicate brand to accompany a relaxed dining experience.
After creating the Briar Barn Inn brand, we were excited to work the same magic on their new restaurant, Grove. This was an opportunity to position the restaurant as a complementary, but separate entity from the inn.
Grove was given a softer color palette, cooler than its more romantic sister, the Inn. Illustrations of flora and wildlife, an homage to the property’s ‘briar’ namesake, are the focus of all brand elements. This woodland theme is featured in such details as the check-presenters, custom menu boards, matchbooks and postcards.