Lawrence Lynch Corp shifts its brand into high gear with a new logo and a fresh, dynamic identity.
The identity is visually grounded by a bold yet timeless typeface that puts a modern spin on the family name and the company’s heritage.
To capture a forward-thinking company serving the needs of the community, the logomark evokes a modern crossroads—paths intertwined and the forward momentum of people in transit, heading safely to work and home again.
An innovative company that is constantly on the move, staying ahead of the curve.