A naturally beautiful new brand finds connection to a community and to the local environment.
Backed by seasoned SOHO fashion experts, a “water woman” and cancer survivor empowers women to feel great doing what they love, gives them protection from the sun, and helps them take a stand—to protect our oceans and fight cancer. Line in the Sand, a direct to consumer brand, produces active waterwear and thoughtful accessories with a mission. The bold brand identity we created uses connected letterforms to represent community and is supported by a color palette that evokes the natural landscape of Cape Cod. In addition to the logo and website, we designed a line of thoughtful accessories that support the brand’s mission.