Love, Soup is where good nutrition, great flavor and community support come together in a bowl.
A bright color palette, graphic brand elements, and a friendly typeface bring this loving brand to life. Love, Soup focuses on providing cancer patients with nourishing, healthy supportive meals that are entirely seasonal, plant-based and immune boosting. To do this, they bring communities together to prepare the soup. A variety of community kitchen events allow volunteers to gather in the kitchen to learn, cook and share – with the common goal of creating a nourishing meal to those who need it most. We wanted their identity to feel as special as their cause – it came out soup-er!