When our friends at Cisco Brewers were ready to brand its new hard cider, they wanted a name with an edgy bite. Malus Malum is Latin for “bad apple.”
We love cider. So when Cisco Brewers called on us to help design labels and packaging for its new line of hard ciders, we hopped the ferry to Nantucket and kicked off the “research” phase immediately. After several tastings (followed by a rigorous competitive analysis, of course), we dove headfirst into concepts. Inspired by 18th-century botanical drawings of apples, with cursive captions in Latin, we evolved a label design that blends historical illustrations with a crisp, modern palette. Continuing the Latin theme, Malus Malum comes in four delicious styles ranging from Aridum (dry) to Dulce (sweet).
No bad apples here.