Strategy messaging ads apparel identity illustration merchandise packaging print signage web

Puritan Cape Cod

Service, Style & Staying Power

The Puritan story is one of constant adaptation and reinvention, from making uniforms for servicemen in World War II to outfitting yacht-faring Kennedys to tailoring tuxes and dresses for prom night. Now in its third generation of family ownership, this independent family-run clothing store has not only withstood the test of time, but is as relevant to its customers today as it was 100 years ago.


  • Strategy
  • Messaging
  • Identity
  • Logo
  • Print
  • Packaging
  • Signage

When the owners approached Vervaine to help plan their centennial celebration, we seized the opportunity to reinvigorate Puritan's visual branding and showcase the store's value-added services that differentiate their offering and appeal to today's savvy customer. For the logo, we landed on two versions: one to mark the store’s centennial year, which incorporates a needle and thread — a nod to Puritan’s sartorial origins selling as a men’s shop that sold fine tailored suits. The umbrella logo is a classic uppercase serif that is elegantly upmarket yet approachable. Because if there’s one thing Puritan has proven, it’s that great service never goes out of style.

Anne Bellino, Puritan

I can't tell you how happy we are with all of our newly branded packaging and marketing. You truly captured the Puritan brand, and everything has never looked cleaner or more up to date. Also I will say it's made my job so much more efficient!

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