Strategy messaging ads apparel identity illustration merchandise packaging print signage web

Table No. 1

Making waves on Nantucket

Table No. 1 wanted to be the first stop for wine-savvy epicures in Nantucket. We gave them a distinctly New England identity with an urban touch. 


  • Identity
  • Print
  • Packaging
  • Merchandising
  • Signage
  • Illustration

Here was a delicious assignment: create a standout brand identity for a premium wine and cheese purveyor, with a shingle right on Nantucket wharf.

Table No. 1 gathers hand-picked artisanal specialties from across the globe. For the shop elements, we aimed to capture Nantucket’s salty simplicity with a hint of New York sensibility. The logo is crisp with classic type, rendered in smoky indigo.

For packaging, we created custom illustrations that add color and dimension to tissue wrap, cheese paper, wine cards, and gift tags. The slightly retro imagery pair perfectly with the logo and messaging for this quaint-yet-worldly table.

Naked Farm Provisions

Bare is beautiful

Cisco Brewers & Nantucket Vineyard

Wicked good cider

Salt Block Food Truck

Locavores on wheels

Puritan Cape Cod

Service, Style & Staying Power