The ThinkGive identity is built on the principles of joy, play, and simplicity. Starting with the four tenets of the program (Think, Give, Reflect, and Share), we created informational graphics that tell the story through a student’s experience. After streamlining the way their program works, we were able to clearly articulate its benefits to all ages. The biggest challenge came with redesigning a website and back end user experience that allowed teachers to tailor the program to their own classes (which we absolutely nailed :).