Strategy messaging ads apparel identity illustration merchandise packaging print signage web

Willowdale Estate

A historic venue celebrates a new chapter

Unforgettable occasions, marked by impeccable hospitality and personalized service.


  • Messaging
  • Identity
  • Logo
  • Web
  • Print
  • Illustration

In a wooded park on Massachusetts’ North Shore stands a turn-of-the-century stone manor when Boston’s captains of industry rode horses by day and entertained guests by night. After sitting derelict for decades, Willowdale Estate was beautifully restored in 2007 by Bramble Hospitality Group, and now serves as a luxury wedding and event venue – where new beginnings are celebrated all year round.

To mark its tenth successful year, Willowdale was ready for a fresh identity and a new website that captured the venue’s understated elegance as well as the range and quality of its event services. The hospitality group was also expanding, and had just broken ground on a second property.

Working closely with Bramble’s marketing team, Vervaine helped them create a standout, connected brand experience for the parent company and its two properties. We developed an elegant visual look and feel and a sophisticated brand identity for Bramble Hospitality Group, as well as separate logos for Willowdale and its forthcoming sister property, Briar Barn Inn. We also helped them evolve a story that captures the vision and imagination of the group’s owner, and the dedication and inventiveness her team brings to make every occasion personal and memorable.

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