
Brand Refresh
Logo
Website Design
Website Development
Merchandise/Apparel
Truck Wraps
Fresh Fish. Every. Day.
Delivering freshness, convenience, and chef’s finesse, Rocky Neck Fish Company has retail locations from Boston to Chatham. Founded in 2004 by chef Steve Gennodie, Rocky Neck sources directly from boats to supply cooks at every level with expertly cut and competitively priced fresh seafood and prepared food—every day.
A brand as fresh as their seafood.
Inspired by the freshness of their seafood we created a logo that features their signature bluefin tuna divided into sections to show proper sushi anatomy—a nod to the unmatched quality RNF delivers to chefs and customers. Paired with a bold typeface and bright color palette its a stand-out amongst the New England seafood competition.


Photo: David Hills