NON-PROFIT & EDUCATION

Arts Foundation
of Cape Cod

 
 

Brand Development

Logo

Print Collateral

Merchandise/Apparel

Signage

Embracing the arts on the Cape.

For over 40 years, the Arts Foundation of Cape Cod stands as a central inflection point for the funding and supporting of all arts on the Cape. Looking to the future, the organization was ready for a fresh brand identity to match the vibrancy and nuance of unique position they hold as benefactors of creativity in the area.

The new logomark expresses itself through a gestural stroke that evokes movement, craft, and a human touch. The layered form includes an A and an F as a monogram and an abstract wave as a nod to the former logo and the ocean that envelopes Cape Cod.

A friendly and sophisticated wordmark accompanies the logomark to ground as the respected and trusted resource that it is to artists, patrons, and the community at large.

“Rebranding goes beyond just a new logo; it revitalizes the organization with an energy poised to last another 40 years.”

JULIE WAKE, EXECUTIVE DIRECTOR, AFCC

BRONZE SCULPTURE BY HEATHER BLUME

  • AFCC Jo Hay
  • AFCC Tote Bag
  • AFCC Bookmark
  • AFCC Artist of the Year
  • Vervaine Design Studio AFCC Donation Page

“Rebranding a 40-year-old nonprofit is no small task, but the Vervaine Team approached it with unparalleled grace, patience, and professionalism. Their leadership earned our trust, and the final outcome is a testament to their excellence.”

JULIE WAKE, EXECUTIVE DIRECTOR, AFCC

Sub-brand logos

The creative spirit of the main logomark expands through the sub-brands of AFCC, each deserving of its own expressive form.

These sub-brands are able to stand alone in their settings without losing the thread of the overarching umbrella of the foundation under which they are operated.

This creates a harmonious brand system that together will be synonymous with all the arts has to offer on Cape Cod.