NON-PROFIT & EDUCATION
The Carroll School
Brand Refresh
Messaging
Infographics
Illustration
Print Collateral
Belonging is more than a place.
The Carroll School is an independent day school dedicated to empowering children with language-based learning challenges like dyslexia. Their marketing team was in search of an evolution of their brand that better represents their spirit and the latest campaign of “belonging.”
Each student at Carroll is valued and celebrated as an individual learner and for who they are as people. Throughout the campaign, magazine, and direct mail pieces, a vibrant palette of star shapes represent that individualism. The stars layer and interact to create a sense of community and acceptance.
This belonging theme was carried throughout the reimagined magazine design incorporating custom illustrations and infographics.
