A fresh start for a good cause.
Introducing a new brand identity for Cape Wellness Collaborative, a nonprofit organization providing free integrative therapies, nourishing meals, and support for anyone on the Cape and Islands facing cancer.
We crafted a logo that embodies the community, collaboration, and optimism that CWC fosters.
The floral shapes are reminiscent of tulip petals. Tulips are a symbol of renewal and rebirth, representing the start of a new cycle and are often associated with the beginning of spring. They represent new beginnings, hope and optimism for the future.
The mark is modular, flexing into supporting icons for the programs and a repeating textural pattern. A natural, coastal, and hopeful color palette root this identity in its surroundings.
We are proud to have been part of this new beginning for CWC.
