RETAIL & LIFESTYLE
Gräem
Nuts & Chocolate
Brand Development
Brand Strategy
Logo
Print Collateral
Packaging
Photography
Inspired by Scandinavia. Roasted in Concord.
Stepping through the doors of Gräem is like discovering a gourmet boutique on a cobblestone street in Paris, Brussels, or Zurich — not Concord, Massachusetts.
Inspired by the fine European nut roasters and chocolatiers, Gräem combines old-world sophistication with fresh, inventive flavors. When founder and owner Nikki Crugnale expressed her travel-inspired vision to Vervaine, we knew the identity and packaging should have a crisp, modern Scandanavian look and feel, with a roasty color palette that conjures up cocoa and spice.
“Vervaine truly executed my vision and made it a reality. Our elegant design has given our company a refined professional image. Our strong brand has customers asking if we are a European company. Hearing this from my customers is the true icing on the cake, or in this case a “Squirrel with a Nut.”
NIKKI CRUGNALE, FOUNDER + OWNER
Sourcing a highly curated selection of nuts, dried fruits, and chocolate from around the globe is serious work. Unwrapping a gift box from Gräem—with its stylized squirrel mascot, affectionately named “Emerson”—will make you smile for days
