HEALTHCARE
Boston IVF
Strategy
Identity
Brand Refresh
Logo
Print Collateral
Brand Guidelines
Illustration
Balancing Expertise and Care
A leading innovator in infertility treatments since 1986, Boston IVF came to Vervaine in search of a brand identity that better reflects their core standards of progressive care and research, compassion, inclusivity, and support.
In undertaking the brand refresh, our goal was to create a logo that bridges science and humanity, balancing an expression of expertise and empathy.
The new mark interplays with organic and geometric shapes, creating a scene that abstractly depicts a parent and child, reinforcing Boston IVF’s belief that no matter the outcome of the treatment you seek, you are already a parent when you walk in their doors.
A dual-type wordmark and a confident palette further express Boston IVF’s brand as trusted, positive, and looking forward into the future.
